Direct channel
Your branded ordering site with your customer relationship and a cleaner view of contribution margin.
- More control over experience
- More margin than aggregator-only flow
- Stronger customer asset long-term
Online ordering
Mesero connects delivery and pickup to the same catalogue, the same kitchen and the same margin view. That matters more than simply saying you offer online ordering: it lets you sell outside the dining room without breaking the inside operation.
The guest comes in from the phone, chooses pickup, takeaway or delivery, pays, and the order goes straight to your kitchen and your orders tray. No marketplace charging you to introduce you to your own customer. (Screens in Spanish.)
In Admin → Online orders you switch on what you offer: At the table (QR ordering), Pickup and Delivery. Pickup only, delivery only, or all three at once.
On your menu, with photos, allergens and modifiers, and with your logo and colours. The most ordered at the top, and the cart always in view.
Zones by distance from the venue, each with its delivery fee, minimum order and estimated time. The guest leaves the address and instructions — «buzzer 3B» — and signs in if they already have an account.
A default preparation time and the hours you take orders: guests see a real estimate, not a made-up number. Or they schedule the time they want it.
By card through Stripe, charged only when the restaurant accepts the order, or on pickup or delivery, in cash or on your card terminal, as you set it up. With a tip if they like.
No commission on the order: a card payment through Mesero carries only Stripe's fee; cash or your own terminal, nothing.
The order appears on the kitchen display with its zone and modifiers, just like a dine-in order. The kitchen doesn't tell channels apart: it cooks.
The guest sees the order number and the estimated time, and can Track my order.
The challenge is not launching delivery. The challenge is making delivery, pickup and dine-in coexist without getting in each other's way. Mesero treats this as connected operations, not as a separate storefront.
Your branded ordering site with your customer relationship and a cleaner view of contribution margin.
Two promise models, one operation: collection windows, delivery zones and shared ticket state.
Promotions, tracking and channel data so you can see which offers and areas generate profitable demand.
The difference between a defensible stack and a weak patchwork is whether online ordering shares the same operating layer or forces reconciliation afterwards.
The more channel mix you carry and the more margin matters in delivery, the more value there is in centralising everything on one platform.
Mesero connects direct channel, aggregators, kitchen and POS so selling outside the room does not mean working twice as hard inside it.